Marketing interviews often focus on some commonly asked questions, such as: Tell me about yourself. Why are you interested in working for us? What do you offer us that makes you a leading candidate? But these hiring managers may also ask case style interview questions to elicit your marketing insights and strategies.
HubSpot’s CMO, Kipp Bodnar asks marketing candidates to understand who they are, how they think, and learn about their marketing experience. He uses case style interview questions, including:
“Draw a funnel on the white board showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). Now, pretend you’re the CMO for the company, and you have to decide what your marketing team should do to improve these metrics. Which areas of the funnel would you focus on, and what would you do differently to change these results?”
“We have two potential designs for the homepage of our website, but we don’t now which one to use. The CEO likes one, and the COO likes another. Half the company likes one, and the other half of the company likes the other. Which one should we use?”
“Let’s say you have an Excel spreadsheet with 10,000 leads from a few months back – long enough that those leads’ sales cycle has passed. The file contains information about each lead, like their industry, title, company size, and what they did to become a lead (like downloading an ebook). Also in the file is whether they closed as a customer and how much their order was for. Can you use this information to create a lead score? How would you do it?”
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Wishing you much career success,
Certified Executive Coach & Internationally Certified Career Management Professional
JL Careers Inc.