• Skip to primary navigation
  • Skip to main content

JL CareersJL Career Logo

Your Career Coaching & Leadership Development Partner

604-738-6599info@jlcareers.com
  • Organizations
    • Leadership Development Programs
    • Career Development Programs
    • Career Transition Services
  • Individuals
    • Resume Writing Services
    • Job Interview Training
  • Talks
    • Ignite Your Career
    • Career Planning Conversations: Retaining and Engaging Employees
    • Resume Writing Workshop
    • How to Write a Compelling LinkedIn Profile
    • Job Interview Training
    • Crafting a Compelling Career Brand
  • About
    • Media
  • Resources
  • Blog
  • Contact
  • searchSearch

How to Best Promote yourself in Interviews – Start with the ‘Why’

Posted on: August 21, 2017 Category: Blog

In job search – whether in resumes or interviews, most of us focus on promoting ‘What’ we do – almost like reciting a job description.  This is relevant information however it doesn’t differentiate you from your competition.  Instead, draw the interviewer in by highlighting ‘Why’ they should hire you.  Start by creating a compelling reason for them to hire you, then move to describing ‘What’ you do to achieve these results.

By shifting from explaining ‘What’ you do, i.e.: ‘I have 10 years of production management experience’, to highlighting ‘Why’ you do it, i.e: ‘I lead production plants to increase productivity and decrease costs’ you demonstrate your focus on achieving results and moving organizations forward.  Once you have grabbed the hiring manager’s attention you can then dive into ‘What’ you do and ‘How’ you do it.  It’s a subtle change that can position you as a lead candidate.

Check out TedTalk by Simon Sinek to learn more about the impact of ‘Starting with the Why’.

Wishing you much career success,

Joanne Loberg

Certified Executive Coach & Internationally Certified Career Management Professional
JL Careers Inc.

  • Share this on:

    Read more in:

    Read Article

    Personal Resiliency: Your Key to Career Success

    Posted In: Blog

    Personal resiliency is key to supporting your career success. People are getting promoted and are landing new jobs [...]

    Read Article

    Read Article

    Personal Resiliency Assessment

    Posted In: Blog

    Your Personal Resiliency is key to building career success.  It is the ability to overcome the greatest of [...]

    Read Article

    Read Article

    New Speaking Engagement: Dreaming Up Possibilities – for your job, your company & your team!

    Posted In: Blog

    Joanne Loberg, Certified Executive Coach and Career Strategist is excited to offer a new Career Talk that has [...]

    Read Article
    Back to Blog

    SUBSCRIBE FOR UPDATES

    Receive our monthly newsletter with valuable career tips.

    Sign Up Now
    © 2021 JL Careers Career Coaching and Development | Vancouver, BC. All rights reserved. Website by Ambr Digital

    SUBSCRIBE FOR UPDATES

    Receive our monthly newsletter with valuable career tips.